ZILO
SERVICES
CATEGORY
YEAR
About the project
Zilo is a quick commerce fashion app offering curated selection, try before you buy, and 60 minute home delivery for last minute plans.
Built by ex-Myntra VPs and backed by $5M in seed funding, Zilo was entering a saturated market at pre-launch stage with a clear premise: make fashion feel personal again. Everything needed to be built from the ground up: brand identity, app and website design, and packaging, all ahead of their market entry.
my role
My contribution centred on extending the brand into promotional assets and campaign design.
Using AI tools, I developed key frames and storyboards for narrative led product visuals that became the foundation of our campaign. I then guided motion designers in translating those into fully AI generated videos that showcased what made Zilo different.
the challenge
Fashion e-commerce gives users too many choices and too little guidance. Scrolling through hundreds of options across competing platforms, users spend more time scrolling than buying.
Zilo needed a brand and product experience that replaced search and scroll with clarity and establish trust in a market where users had no reason to choose a name they had never heard of.
Core concept
Where most platforms overwhelm, Zilo was designed to curate.
Through focus group interviews, we learned that people wanted shopping to feel personal and intuitive, closer to how a trusted stylist would recommend something.
Rather than competing on volume, the brand was positioned as an intuitive styling companion, one that understood your preferences and used that understanding to bring the right options to you.
key decision
The slash in the logo became the visual expression of fashion filtered for you.
The tilted ‘i’ places the user at the centre as a subtle reminder that every decision, interaction, and experience is designed around you. Beyond the logo, the slash carried through packaging, UI, and visual design as a unifying device across the entire brand system, turning a single mark into the brand's most recognisable feature.
key decision
Ask Zilo brings a personal stylist directly into the app
An AI powered feature built into the app, Ask Zilo offers instant and on demand styling support. It helps users discover outfits, build combinations, and make confident choices based on their preferences, occasions, and existing wardrobe. By delivering personalised suggestions instantly, it helps users find the right look faster, with less effort.
key decision
Bringing the brand to life through AI generated video.
Each of Zilo's core features needed more than a screen to tell its story. Using ChatGPT, Gemini, and Topaz, I developed storyboards and visual frames for a series of AI generated videos, each built around a single feature: 60 minute delivery, home trials, ask zilo and ordering on the go.
From ideation to execution, the goal was to translate the brand's personality into something that felt engaging and relatable, not like a product demo.
the impact
Zilo launched into one of the most crowded categories in consumer tech. Since launch, the app has crossed 100k downloads on Google Play and raised $15.3M in Series A funding, a strong indicator that the brand resonated with the market it was built for.
Credits
This project was completed at Pineapple in collaboration with the brand, product and motion design teams.
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